Martin Moshal established the company exactly 30 years ago, in 1994. It plays in the gambling space. It develops and distributes titles for online casino platforms.
The vision includes revolutionizing the online software development industry. It achieves that with a mix of technology integration and innovation-driven product release.
Change is the only thing that one can find to be constant in life. This informs the reason why in 2018 the company underwent a name change. But it was more than just that. According to the official press release, the move was mainly to help drive up revenues. The statement also hinted at the need to create newer solutions for the markets they’re looking to penetrate in later years.
This trajectory went beyond the main brand and extended to the content brand, Quickfire. The latter was the online gambling arm of the company. It has hundreds of titles in the library and licenses out some to online casino operators.
The rebranding helped the company and Microgaming casino games in these ways:
The concept of rebranding is to introduce a new feel to a brand’s perception. It could be in the form of color, font, name and overall service offering. In the case of this brand, the strategy helped it break into new frontiers.
First, it helped push the Quickfire platform further. It went on to service more casino brands. In addition, new content was pushed. They range from progressive jackpots to tables and Microgaming slot machines.
The company made a name for itself as a leading software developer, even before the rebranding. The achievements include pioneering the start of online gaming software development.
It also did a good job at building up Quickfire, an aggregation platform. It saw to the creation and licensing of casino content to third parties. During the time it was under Microgaming’s control, it serviced over 900 brands.
The company is also popular in the gambling space because of the novel casino mobile software launched in 2004. This signaled the introduction of mobile sessions, as more partners look to integrate that to help their users tap into the new trend.
The company would soon restructure once again. This time, it sold off Quickfire to Games Global. Though the synergy between Microgaming and the buyer was there, it now helped the company to focus on the model that has been working for it in the past.
The company’s marketing strategy runs along the lines of partnerships and using the aggregation platform to push new content into the market.
It then moves to the next strategy when this is achieved. It looks to sustain the new players, by way of offering bonuses to retain them.
This is a kind of bonus attached to free Microgaming slots online. You don’t need to add money to your account to get this. Keep in mind that this is not so prominent in many online casinos offering the company’s titles.
If you’re lucky to find one, you must make an account on the site and follow the instructions to apply.
This is the most common type of bonus attached to Microgaming casino games. The match bonus offers up to 100% of whatever you add.
Microgaming slots list includes Mega Moolah, Book of Oz, Immortal Romance and Game of Thrones.
This is a summary of what each offers:
You can play Microgaming slots free and learn how to navigate things. When it comes to staking your money, you need to be careful how to go about it. Sometimes, the online gaming software developer has some mechanics in place to improve your chances.
You’ll find one of such in the Book of Oz, one of the Microgaming slot machines. It uses a custom respin feature. The mechanic allows users to hold on to the reels for a longer time. The longer it stays, the higher the tendency to trigger extra spins.
The title features 3 rows, 10 active paylines and 5 reels.
Those who are familiar with Microgaming slot machines can list out the top titles. Mega Moolah is the first name they’d likely call. It dates back to 2006 when the first version hit the market. Ever since then, it has used innovation to remain relevant.
The Mega Moolah slot machine has evolved over the years and released newer versions that players love.
It’s a progressive jackpot with up to 88% of Return-to-Player (RTP).
The company makes lots of slot machines that have the title “book.” The Book of Atem is one of such. It’s a video slot with a maximum win of 5,000 times the bet amount. You will like the 96% RTP that gives you a huge share of what you earn.
Game developers always claim that their content is designed to make sessions interesting and win more money for the players. Yet, only a few deliver on that promise.
The reverse is the case with the range of Microgaming titles. The video slots, particularly, can make you lots of money, if you know how to play.
We review some best-paying Microgaming slot machines.
Movie lovers would remember this TV series. It has been dubbed one of the greatest to hit the screens. The success also spiraled into other successes, with the highlight being the launch of a slot machine in the same name.
The company developed this and made two versions out of it. The release year was 2014. New players tend to be confused because the versions have similar graphics and names.
You can differentiate one from the other with these parameters:
Players win because of the various mechanics in place in this high-quality video slot. There’s a 50,000x maximum win and 95% RTP. You could also put the stacked symbols or free spins for random multipliers.
This is a video slot with a vampire theme. It pays in 243 ways and has a 96.86% RTP. Step into the challenge and fight to win with less volatility.
This is a magazine-theme video slot that offers 96% of winnings and pays in 100 ways. Players also benefit from bonus features like credit prizes and free spins.
The use of modern technology has made this company popular. The continuous collaborations with studios and casino operators make content distribution easier.
As the end-user, let’s look at how playing the free Microgaming slots online can be beneficial.
The company’s portfolio is large. To add to this, it includes titles drawn from daily life and entertainment sources. An example is the Playboy Gold, which is derived from the Playboy magazine.
The content also cuts across different segments, including video slots. Progressive jackpots are also available to introduce an exhilarating mix to your entertainment.
No one wants to be stereotyped for a particular role. Likewise, players don’t want to play the same kind of activity over and over again. This is why the company offers content across several themes.
Popular themes you’ll find are Historical, an example being Avalon; Movie, an example being Leagues of Fortune and Music, an example being The Rat Rack.
Other themes are Oriental, Ancient Civilians and Automotive.
The Return-to-Player (RTP) rate of the titles is above 90%. The Rat Rack, Cool Wolf and Game of Thrones are above 96%.
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