Light & Wonder Integrates Flows Technology for New Jackpot Feature
Oct 01, 2026
Strategic Partnership Ushers New Era in iGaming Industry
Light & Wonder, in a groundbreaking move, has collaborated with Flows, leveraging the latter's innovative technology to drive its much-anticipated marketing jackpot tool. Flows brings to the table its cutting-edge platform that offers multi-layered data integration from a range of sources, ensuring streamlined market deployment strategies, and effectively cutting down on both time and costs in the developmental phase.
Commenting on the alliance, Dylan Slaney, who helms the iGaming division at Light & Wonder, remarked that with Flows' state-of-the-art platform, they've been able to swiftly design and roll out their marketing jackpots. This enables them to present their operators with a tool that's both nimble and adaptable. He added that this collaboration unlocks numerous future prospects and he eagerly anticipates further synergies with Flows.
In the limelight at the imminent G2E Las Vegas 2023 showcase, Light & Wonder is all set to unveil this jackpot functionality. Both entities have emphasized their shared ambition of revolutionizing standards in the iGaming realm, with plans to roll out the feature to L&W’s partner operators subsequently.
Expressing his enthusiasm, James King, Flows' CEO, conveyed that collaborating with an industry giant like Light & Wonder showcases Flows’ transformative potential. Their collective passion for progress and perfection promises a paradigm shift in the iGaming landscape. This partnership symbolizes the unlimited horizons ahead when trailblazing tech and forward-thinking squads unite. He is keenly awaiting the joint presentation at G2E and is optimistic about future joint endeavors.
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